Lucas Anderson

M A R K E T I N G T E C H N O L O G Y L E A D E R

Profile

My passion is applying digital technology to marketing challenges that all businesses face. As a marketing technologist, I am a bridge between IT and Marketing, a technologically savvy professional with a deep understanding of marketing platforms, data, and analytics - coupled with the creative mindset to transition raw data into actionable insights.

Employment History

Director, Digital, Regis Corporation

M A R C H 2 0 1 8 — P R E S E N T
Leads a team of creative and technical resources in development, optimization, and execution of digital marketing efforts across multiple channels. Coordinates digital marketing technology implementation and platform integration. Manages department budget and staffing logistics.

Firefighter, City of Maple Grove

J A N U A RY 2 0 1 6 — P R E S E N T
Fire instructor, mentor, logistics, emergency management, and medical rescue.

Senior Manager, Marketing Technology, Regis Corporation

S E P T E M B E R 2 0 1 5 — M A R C H 2 0 1 8
Managed ongoing maintenance and development of digital properties, including analytics analysis. Wrote strategy and business requirements for digital marketing campaigns. Developed and executed technical integration into marketing platforms and internal IT infrastructure. Oversaw the production team, timeline, and digital asset delivery. Supported end-user and internal technology systems.

Web & Mobile Marketing Manager, Regis Corporation

J U N E 2 0 1 1 — A U G U S T 2 0 1 2
Assisted in the development of web and mobile properties for all Regis brands. Worked closely with brand managers and IT ensuring that business needs are translated into appropriate technology solutions. Managed the technical implementation and execution of digital marketing through Adobe Experience Manager, Adobe Analytics, and Adobe Marketing Cloud.

Developed strategic mobile road maps to mobilize brand-to-consumer communication. Curated SMS communication plans to engage and inform consumers on the go. Analyzed mobile web metrics to optimize site performance and affect mobile site design as well as UX optimizations.

Top Skills

  • Complex Problem Solving
  • Marketing Automation
  • Analytics Platforms
  • Agile Project Management
  • Leadership Skills

About Me

My leadership style is servant leadership, and my personality style is influential and steady. I really enjoy working in teams across multiple functional areas.

With a strong developer background and years of digital marketing experience, I can take projects from strategy & concept, through implementation & execution, and into analysis & optimization.

Messaging Specialist, Carlson Marketing Group

N OV E M B E R 2 0 0 9 — J U N E 2 0 1 1
Responsible for production and deployment of social, mobile, and email messaging. Created messaging strategy and template file/design formatting. Served as dedicated support to multi-channel campaign delivery. Implemented new template designs. Collaborated with Creative Directors on best practices and provided recommendations or suggestions to enhance cross-channel campaigns. Responsible for day-to-day delivery management, campaign set-up/deployment, and campaign tracking/reporting. Lead QA process for assigned clients and campaigns. Ensured multi-platform deliverability and rendering.

Web Developer, Prime Advertising & Design

J A N U A RY 2 0 0 5 — M A R C H 2 0 0 9
Maintained internal websites, held creative meetings, first-line tech support, software training, internal IT troubleshooting, coded/designed client websites, setup and managed web services (email, DNS, vertical email marketing).

Web Services & Support, Intrcomm Technology

J A N U A RY 2 0 0 4 — J A N U A R Y 2 0 0 5
Improved web development and customer relations skills. Trained clients on software, coded and maintained web sites, graphic design, handled support calls.

Education

MBA, University of The People

J A N U A R Y 2 0 2 1 — P R E S E N T
Currently enrolled.

B.S, Business Administration, University of The People

Summa Cum Laude

A.A.S, Ecommerce and Digital Marketing, Brown College

Summa Cum Laude

Certifications

  • Certified Marketing Professional, Association of National Advertisers
  • Search Engine Optimization Certification, DMA
  • Google Analytics Certification, Google
  • Mobile Site Design, Google
  • Adobe Analytics, Adobe

References

Mona Askalani from Regis Corporation

mona.askalani@regiscorp.com | 612-385-7893

Laurie Blum from C.H. Robinson

laurieleeblum@gmail.com | 612-251-4493