Lucas Anderson
In my role as a marketing technology leader, my passion is applying digital technology to marketing challenges that all businesses face. As a marketing technologist, I am a bridge between IT and Marketing - a technologically savvy professional with a deep understanding of marketing platforms, data, and analytics - coupled with the creative mindset to transition raw data into actionable insights and compelling campaigns.
What I Do
Marketing Technology
My passion is implementing marketing technology and the many platforms and data systems that encompass it. From conception to enablement - I live and breathe bringing data and marketing together.
Web Development
With a strong developer background, I continue to hone my technical side by maintaining web sites and modifying content management systems using responsive design, HTML, CSS, jQuery, PHP, and APIs.
Marketing Automation
One of my greatest areas of expertise is creating captivating customer journeys across multiple channels and touch points by bringing complex data structures and marketing automation platforms together.
Agile Management
I am experienced in managing the Agile development processes, including writing and grooming user stories, JIRA board administration, and running scrum meetings with developers and other team members.
User Experience
Frequently testing and optimizing the experience that users have across multiple digital channels, devices, and journeys is one critical factor that I am extremely passionate about and experienced in.
Analytics Engineering
With an excellent understanding of data analysis, I am also certified in Google Analytics and Adobe Analytics which allows me to enable measurement and attribution across many digital channels.
Search Engine Optimization
An ever-changing, ever-important factor for a successful digital strategy - search engine optimization is at the core of my skill set. I am always embedding its principles into development and content strategy.
Accessibility Review
One passion of mine is ensuring that digital properties and functionality are available to every user, regardless of disability or limitations. I have experience with tools and resources to make this possible.
Omni-Channel Strategy
Helping brands explore omni-channel opportunities by developing and enhancing strategy for a consistent presence across their web, mobile, social and email properties is one of my most utilized skills.
Design & Branding
One additional skill that I have developed during my career is graphic design and image manipulation. Another area that I excel in is brand consistency - creating and adhering to brand style guides and tone.
Project & Team Management
My many leadership roles include leading teams and departments through cross-functional project management - bringing people together from many areas to work on complex projects.
Quality Assurance
It is my belief that ensuring quality in all aspects of digital marketing efforts should be part of every role that touches them. This is a concept that I follow and expect that my team will as well.
Professional Recommendations
Every digital team needs a Lucas Anderson. He is that go-to person that can jump in and help with any marketing technology request - whether it be building a website from A-Z or SEO strategy, he has an amazing way of bridging technology with marketing. Lucas is a natural leader, determined to find a solution, and best of all, very fun to work with.
Elizabeth Hankey
CRM Director
Lucas is a smart, collaborative team member with a wealth of knowledge of all things digital. His capabilities, work ethic and ability to develop effective marketing technology programs is impressive. Lucas is highly skilled at interpreting data, collaborating with diverse stakeholders, and effectively addressing specific business needs. Lucas has a can-do attitude that makes working with him a pleasure, and his unique skill set make him an absolutely invaluable part of the team.
Sara Keating
Marketing Manager
Lucas is a highly approachable, fun and positive manager. He's always willing to answer questions in a friendly manner and takes an interest in my personal and professional development as his direct-report. Our working relationship feels more like a partnership than superior/subordinate, fostering an environment where I am empowered to do my best work, knowing that I am supported and backed up every step of the way. Lucas is great at helping me manage stress and project priorities when things get crazy, as well. It's a great spot to be in, knowing that I'm being invested in, trusted, and encouraged by my manager.
Andrea Bonhiver
Graphic Designer
I can't say enough good things about Lucas Anderson. His ability to troubleshoot and problem solve all things digital is amazing. He's an expert in SEO, digital analytics, tag management, web and app development, all things Adobe, and all things Google. Lucas not only is a doer, but he's also extremely smart when it comes to digital strategy and solving business problems through innovation. If there is one person you need on a digital team, it's a Lucas Anderson.
Casey McGovern
Director, Media & Planning
Working as a fairly small group, like we do at Regis, it's invaluable to have someone like Lucas on the digital team. He has the very unique ability to distill a complicated request or issue down to its basics and start attacking each component on its own. Where some people would get overwhelmed by the complexities and unable to see the way to a successful resolution, Lucas has a clear-eyed, can-do spirit that I always appreciate. I've really enjoyed working with Lucas and wholeheartedly recommend him.
Erik Olson
Content Strategy Leader
It has been a pleasure working with Lucas. He is great problem solver. He is self driven and motivated. Lucas is a take charge person who is able to present creative ideas and successfully execute them. His passion for online marketing is profound in the projects he entails. He is a strong team player and would make a great asset to any organization.
Priyanka Nepal
Marketing Analytics Leader
Lucas and I have worked together on several projects, including the on-boarding and integration of our SMS messaging vendor. Lucas has an eye for detail as well as an aptitude for what I call the "creatively technical" - those solutions that push the envelope between what exists in the manual and what is actually possible given the appropriate vision. He's got great enthusiasm and drive and I would certainly consider him for any team that I was putting together.
Jeff Anulewicz
Senior Manager, Communication Strategy
Brands I've Worked With
Fun Facts About Me
Actual Firefighter
When not putting out fires in a professional setting, I am an active on-call firefighter for my city and come packaged with life-saving skills as a certified First Responder.
A+ Communicator
Effective communication to all levels of business is something I excel at, and translating business needs into actionable technical requirements is one of my core talents.
Leadership Style
My leadership style is servant leadership, focused on lifting up my team and putting the success of others before myself. My personality style is influential and steady.
Guiding Principles
The guiding principles in my work and life are calm action, patience, understanding, only making new mistakes, serving others before yourself, and constantly learning.
Learn More About Me
Check out my online resume to learn more about my experience, education, skills, and certifications.
View Resume Give me a call, shoot me an email, or send a message right from this site to talk about working together.